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Automation Engine

The Laboratory

Pre-built n8n workflows and WhatsApp automation for Indian MSMEs. Business automation in a box — no code required, just import and configure.

Built for Indian Businesses

India has 63 million MSMEs, and WhatsApp is their primary business communication tool. But most automation platforms are built for Western markets — Slack integrations, email workflows, CRM systems that don't understand UPI or WhatsApp Business.

The Laboratory fills this gap. Every workflow is designed for the Indian market — UPI payments via Razorpay, WhatsApp Business API via Gupshup, Instagram DM automation, and CRM pipelines that work the way Indian businesses actually operate.

What's Included

n8n Workflow Files

Importable JSON workflow files. Open n8n, import, configure credentials, and you're live.

WhatsApp Business Setup

Step-by-step guides for WhatsApp Business API setup via Gupshup BSP. From Meta verification to first message.

Payment Integrations

Razorpay + UPI payment links, auto-reconciliation, receipt generation, and payment reminder automation.

Analytics Dashboards

Pre-built dashboards for conversation metrics, conversion rates, and revenue attribution across channels.

Pre-Built Workflows

Instagram → WhatsApp Lead Funnel

Lead Generation

Automatically capture Instagram DM leads and push them into a WhatsApp Business conversation. Qualify leads with automated questions, then route hot leads to sales.

Instagram DM trigger→Lead qualification bot→WhatsApp welcome message→CRM entry creation→Sales team notification

WhatsApp Order Management

E-Commerce

End-to-end order management via WhatsApp. Customers browse catalog, place orders, and get tracking updates — all within WhatsApp Business.

Product catalog display→Cart management→UPI payment link generation→Order confirmation→Shipping status updates

Razorpay Payment Collection

Payments

Automated payment reminders and collection via WhatsApp. Generate Razorpay payment links, send reminders, and reconcile payments automatically.

Invoice creation→WhatsApp payment link→Reminder schedule→Payment confirmation→Receipt generation

Customer Support Pipeline

Support

AI-powered first response on WhatsApp with human handoff. Handle FAQs automatically, escalate complex issues, and track resolution metrics.

WhatsApp message trigger→AI intent detection→FAQ auto-response→Human handoff routing→Resolution tracking

CRM Automation Pipeline

CRM

Keep your CRM in sync across WhatsApp, Instagram, and website leads. Auto-create contacts, update deal stages, and trigger follow-ups.

Multi-source lead capture→Contact deduplication→Deal stage management→Follow-up scheduling→Pipeline analytics

Review & Feedback Collection

Reviews

Post-purchase review collection via WhatsApp. Automated follow-up, star rating collection, and Google/social media review requests.

Post-purchase trigger→Review request message→Rating collection→Google review redirect→Feedback analytics

How to Use

Set Up n8n

Install n8n locally or use n8n Cloud. Self-hosted is free and gives you full control. We recommend Docker deployment for production use.

Import Workflow

Download the workflow JSON from the members area or n8n community marketplace. Import it into your n8n instance via Settings → Import.

Configure Credentials

Add your API keys — Gupshup for WhatsApp, Razorpay for payments, and your CRM webhook. Each workflow has clear credential labels telling you exactly what's needed.

Activate & Monitor

Toggle the workflow active and test with a real message. Monitor execution logs in n8n and analytics in the provided dashboard template.

Distribution

Members Area

Full workflow library with setup guides and video walkthroughs.

n8n Community Marketplace

Free core workflows published on the official n8n community templates.

Individual Bundles

Buy specific workflow bundles on Gumroad or Lemon Squeezy. One-time purchase.

Tech Stack

Automation

n8n (self-hosted or cloud)

Gupshup BSP (Meta Partner)

Payments

Razorpay + UPI

CRM

Webhook-based (any CRM)

Analytics

n8n execution logs + custom

Hosting

Docker / n8n Cloud

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